3 Social Media Basics
Posted January 18th 2011 @ 5:29 pm by JerodWhether your church is new to social media or you’re looking for a little more interaction, here are some tips to get your Facebook and Twitter communities going.
Find a posting rhythm. When people follow you on Twitter or like you on Facebook, they’re expecting to hear from you. Maybe you post a few times a week to Facebook and a couple of times a day to Twitter. Really, the frequency isn’t as important as the regularity. If you settle on posting a certain number of times a week, stick with it for consistency’s sake.
Ask a question. Or do something that starts a conversation. Most churches will use their social media accounts to let people know what’s going on, but mix it up by intentionally starting a conversation. By posting a picture, an interesting quote from the sermon or a simple question you will probably start to see more interaction.
Be present. Once you’ve started a conversation, make sure you are still a part of it. Reply to what people are saying. Ask another question to keep the conversation going. Beyond that make sure you are monitoring your social media outlets in case people asking questions. If a potential visitor wants to know what time the services are this weekend, make sure you let them know promptly.
Comments (1)
Great advice! I’ve started helping my church with its Facebook account, but there is no plan in place, and so the posts are not regular and it’s not being used as well as it should be. Yes, your church members are listening, so make sure you have a regular plan on how and what you want to communicate. Keep the great advice coming!
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