Dawn Nicole Baldwin is one of the founders of Aspire One, a company that helps churches with creative strategies and branding. She gave out free candy. Better yet a kind I'd never had before in my life. A banana Tootsie Pop. So good. But more importantly she gave us some social media do's and do not's.
Five Ways to Kill Your Brand
Be unprepared. Just because it's free, you can't jump in without a plan.
Put the wrong people in charge. Needs to be thought of as a "first touch"...
Tim Schraeder, the communications guy at Park Community Church, is a big fan of the book Rework from 37signals. (He'd probably quit being my friend if he knew I haven't read it yet, so don't tell him.) Tim says the book says some bold things about changing the work culture. Meetings are toxic. So Tim presented some of his own bold statements for reworking church communications. Good stuff!
Opening thoughts.
I love the church, but sometimes I hate the way the church works.
Scott McClellan is the super tall editor of COLLIDE Magazine and despite mocking his own Echo Conference session title, he doled out some great advise for being a good blogger.
Here are some take-aways from the notes I took on this session.
Design
It's what you show the world. It's how you engage and invite people to your blog.
Even blogs can use a "I'm new here button." Blogs present content like a TV show, some people will join in mid-season and need to know some of the...
Kem Meyer wrote something fantastic on her blog this week.
"Tools don’t try to tell the whole story. They are a piece of a story. When we try to tell the whole story with a micro piece (Web page, design, technology, etc.) we horde control and fall in love with our own creation. This is a communication dead end."
Too often we try to pack in too much information into one piece of communication. I really think the root of it comes down to not taking the time to be thoughtful about selecting the...
Our latest free resource has been posted in the training section. We're taking a look at six things you can do to improve your church communications that won't take a huge time commitment.
This white paper looks at these topics: website auditing, spring cleaning, signage, volunteer training (refresher of church's vision and why it matters), creating a Facebook page and limiting service announcements.
We’ve made a little change here at Church Juice by removing the requirement to register before commenting on blog posts and any training materials. You’ll have to give your name and email, which I think is pretty standard for lots of websites. If you get tired of always entering that, you can always register. If you want to ask a question or hang out in the community section, you’ll still have to register because of the system we have.
Really our goal is to remove barriers from people...
There is no doubt that the brand of the week last week was Old Spice. Following up on a fairly popular commercial campaign, the Old Spice Guy went social, You Tube, Twitter and Facebook style, by responding to people’s questions and comments with short, funny videos. Lots of people, and companies, got involved asking questions. Old Spice Guy even ended up mediating a wedding proposal.
The videos were funny, engaging and popular. Many of the week’s top viewed videos on You...
If God is rejecting my worship on Sunday mornings because of my negative attitude, what does that mean for my work? Like many of you in ministry, I look at what I do as an offering to God. Part of the way I can worship God is to help churches better communicate His amazing message. If I’m being negative, or not following His word, is He rejecting my work as well?
For those of you working in a church, the issues and problems of the week can easily spill into the weekend. Graphics don’t...
Several years ago when I was contemplating taking a job in ministry, there was one piece of advice I was given that still lingers in my mind today. I was told working in ministry is the best way to lose your faith.
By no means am I there. But at times I’m grumpier, more sarcastic and negative.
I started to wonder why that is. Part of it is the nature of working in church communications. It’s an area where there’s a lot of criticism and debate. Too many times, I run across churches who...
