It seems like Church Juice isn’t alone in having branding on the mind recently. I thought we’d wrap up our week longbranding conversation with some thoughts from a couple other smart communications people.
Seth Godin, one of the best known marketing folks in the U.S., had this to say:
"Here’s my definition: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the...
A couple of days ago, we asked the question, "What are you the best at?" It’s a key question to establishing who you are as a church.
Now let’s talk a little bit about taking that brand and turning it into growth for your organization.
As a staff here at ReFrame Media, we’ve been going through a book by Jim Collins called, "Good to Great and the Social Sectors." As the title implies, the book lays out some things organizations can do to make themselves standout. In one of the chapters, Collins...
This is a key question every church and ministry program within a church should be asking themselves. It really is important in distinguishing who you are as a church and it helps you focus in on your mission as an organization.
I think too many times churches try to be everything to everyone. Jesus wants us as the "big C" Church to reach people everywhere, but I believe he’s gifted individual churches with the skills to reach specific groups of people.
I’ve been reading quite a bit lately about how Twitter is losing some of its steam. Organizations who track internet traffic say the number of visitors to the house that 140 characters built has plateaued over the last several months.
I think the news about flat lining traffic to Twitter’s website is misleading. It appears some, if not all, of the traffic reports are specifically monitoring the official Twitter website. It doesn’t include the use of third party applications like TweetDeck,...
I came across this video on Church Crunch talking about the return on investment that comes from using social media. While most of the the businesses and organizations featured focus on money as a measure of success, I think there are still lessons for church communicators.
Church Crunch brings up a good point saying it’s important to measure any sort of campaign you do. If you’re promoting a Christmas event using social media as one of the tools, what kind of response are you getting?...
New Federal Trade Commission rules went into effect at the beginning of this month creating new disclosure standards for bloggers and other social media users. Basically if you’ve received a free product to give away, write about or endorse, you have to say so. The same thing is true if you’re getting cash to endorse something.
I’m finally riding the Google Wave and to be honest, I don’t really get it yet. I realize it’s potential for live collaboration, but I just don’t have very many friends on there yet. So I figure, the more people I know on Google Wave the better. Church Juice has three invites we’re giving away and there are three ways to enter.
Leave a comment here saying why you want to ride the Wave.
Tweet the news about our Google Wave giveaway while giving us a mention (@churchjuice).
When it was announced last year that Sarah Palin was a the Republican nominee for Vice President, the Wasilla Bible Church in Wasilla, Alaska, became a hub for reporters. At the time, Pastor Larry Kroon, wasn’t sure how to handle the swarm. Journalists camped out at the church and pestered members as they were coming to worship all for a change to find out some dirt on Palin.
After the journalists moved on, Kroon hired a company to consult with him on how the church should have handled the...
The latest issue of Collide Magazine just made its way to my desk and boy do I really like the cover story. “How to Fail @ Social Media” takes a look at the common missteps people take when using tools like Twitter and Facebook. While there are 11 steps, I’ll share four of my favorites with you so I’m not giving the whole article away.
“Step Three: Try to grab an audience before you add value or content.”
The basic idea here is people get so excited about a project they’re launching, they...
Creating website wireframes is the step we skip far too often when designing a new website. It’s easy to get excited about a flashy new look, but it can be hard to have tweetable moments when thinking about a bunch of empty black and white boxes on a sheet of paper.
But wireframing may be the most important step any organization can take when putting together a new website. It helps you take your sitemap, a list of features and categories, and give it some shape. To the left is a picture of a...
I’m finally riding the Google Wave and to be honest, I don’t really get it yet. I realize it’s potential for live collaboration, but I just don’t have very many friends on there yet. So I figure, the more people I know on Google Wave the better. Church Juice has three invites we’re giving away and there are three ways to enter.
But wireframing may be the most important step any organization can take when putting together a new website. It helps you take your sitemap, a list of features and categories, and give it some shape. To the left is a picture of a...