Big brown shipping giant UPS has an adverting campaign right now about logistics. It’s basically saying the UPS Store is like your own personal assistant to take care of things like printing and shipping. I shouldn’t have been surprised to open up a Christian magazine this week to see this ad targeting churches, but I was.
On first glance, the ad doesn’t seem all that different from any other ad. But as I read further, the first sentence made me a little uncomfortable. It reads:
As the new year closes in, I’ve been thinking about what you could (and should) do in 2011 to help your church focus on a clear vision and communicate more effectively. Here are my top five thoughts:
Stop investing in the yellow pages. I know churches that spend thousands of dollars on yellow page ads, but refuse to invest in a good website. The yellow pages (printed on paper) are dead. Some phone companies aren’t even printing them anymore. It’s good to be listed, but you don’t need an ad...
I’m intrigued by QR codes. More and more you see this new breed of barcode-esque puzzle showing up in magazines and on signs in stores. If you don’t know how they work, here’s a quick explanation: There are apps for smart phones that let you take a picture of a QR code, which in turn direct you to a website, video or something online. It’s basically the equivalent of using a URL link.
The one you see in this post is one I created for Church Juice. I used a web program called Kaywa to...
Apple started out the week with a simple message on their website.
The promise: “Tomorrow is just another day. That you’ll never forget.”
Instantly, tech blogs and main stream media outlets started speculating about what the big announcement could be. There’s a good chunk of people who get really excited about Apple announcements. Steve Jobs’ press conferences become headline news. New products become online fodder. And this cryptic message got people dreaming. The most popular...
There is no doubt that the brand of the week last week was Old Spice. Following up on a fairly popular commercial campaign, the Old Spice Guy went social, You Tube, Twitter and Facebook style, by responding to people’s questions and comments with short, funny videos. Lots of people, and companies, got involved asking questions. Old Spice Guy even ended up mediating a wedding proposal.
The videos were funny, engaging and popular. Many of the week’s top viewed videos on You...
The Chicago Tribune recently ran an article talking about the success of Domino’s recent “turnaround” ad campaign. For months, the pizza chain ran ads featuring real life critiques of its pies. Things like the crust tasted like cardboard and it had an overall processed flavor. That led to an overhaul of the recipe. Then the ad campaign transitioned into trying to get the Domino’s haters to try the company’s pizza again.
According to the article, Domino’s has seen a 14% percent...
Recently Twitter announced their new platform for advertising. Basically you can pay to have someone's existing tweet mentioning your organization moved to the top of the Twitter feed for topics related to that tweet. Below is a video explaining how it works.
I'm not sure how practical this would really be for a church. Maybe it could be worth promoting tweets that would show up if someone searches for your church. Or if your organization is part of an event or conference, you could...
I’m intrigued by QR codes. More and more you see this new breed of barcode-esque puzzle showing up in magazines and on signs in stores. If you don’t know how they work, here’s a quick explanation: There are apps for smart phones that let you take a picture of a QR code, which in turn direct you to a website, video or something online. It’s basically the equivalent of using a URL link.
