Let’s do a little logo association game. Here are some brands that have been paired together (picture after the jump). As you see them, do you think they make sense?
These are all real examples of partnerships I’ve noticed in the retail space recently and for me they don’t really fit together.
J. Crew already sells high end jeans and now they’re offering 501’s from their competitor? What does that say about their view of their own brand? “Well, I guess our jeans aren’t good enough, so come...
I recently heard about a church where a consultant came in and said that adhering to communications standards, including running stuff by the Director of Communications and using the services of the communications department, should be completely optional. So basically any ministry can do whatever they want. It was one of those moments I wish I made enough money to keep Seth Meyers and Amy Poehler on retainer so I could have them launch into a SNL really rant.
In a Chicago Tribune article, one of the company's founders, Jim Henderson, said, "We're helping the church see themselves through the eyes of outsiders. This is the phenomenon that's going on around churches and institutions. For a long time, lawyers and doctors didn't want to be rated. Churches are not immune to this. It's an institution in our...
Will Mancini, author of Church Unique, recently posted ten things he's learned in ten years of visioning. While all his points are good, these four issues have really been stuck in my mind lately, too.
"If your vision is not stunningly unique, you probably don’t have one ."
Well said. There are plenty of churches who think they have their vision cast, but in reality it's incredibly generic. It ends up being in the "we want to be everything to everyone" camp. Your vision should be laser...
United and Continental Airlines announced this week they plan to merge to create the world's biggest, baddest, fee imposing airline. Not only are the two companies blending into one, so is their logo. They've decided to keep the United name, but use the Continental colors and logo.
Here are a few thoughts on the decision.
Taking old stuff and mixing it into something different doesn’t make a new logo. A logo expresses who you are as an organization. Maybe the only message the new United...
One night, my church small group met at a Cold Stone Creamery. (For full disclosure, I’m not a fan in general. I don’t like to pick out ingredients for them to mix. I’d rather have the flavor choices laid out for me. I guess I’m more of a 31 flavors kind of guy.)
Anyway…after my wife and I put in our order, we moved down the line to the cashier, who appeared to be the owner as well. She was hassling a customer about whether or not they paid. She was actually yelling across the store at...
Kerry Bural has had a couple of nice posts on the Church Marketing Coach website talking about how energy is a great gauge in measuring progress. When there's energy around a project or ministry, that probably means it's in line with the DNA of who you are as a church. (This is something we've harped about here at Church Juice many times before.) While energy is key for moving a project forward, Bural says you can't cheat death with enthusiasm.
As I’ve cruised around the National Religious Broadcasters Convention, I’ve been on the lookout for examples of good marketing or good communications. I have to say, I think the work the NRB has done this year on the graphics and signs for the convention are nice and fit the image of the organization. It’s sort of a multi-depth display where the graphics flow from one poster to the next.
But a conversation one of the nights reminded me that no matter how nice a design is if it doesn’t...
Above is a picture of Keith and Kristyn Getty, two of the best modern hymn writers of our time, leading worship this morning in Nashville. While I was able to participate in this amazing worship opportunity, if you were here in Nashville, you couldn’t. Here’s why.
I’m currently at the National Religious Broadcasters Convention where I’m helping promote the radio and internet ministries of ReFrame Media. As I walked into the church service at the convention center this morning, there were a...
Recently it’s been hard to read or watch any sort of news without hearing something about the car maker Toyota. The brand that’s built a reputation for quality has been dinged up with safety issues leading to millions of cars being recalled and a government investigation.
Now the company is in brand management mode. The commercial below is reaching out to customers with a fairly simple message. We messed up and we’ve stopped production until we fix the cars that are already on the road.
One night, my church small group met at a 
