Branding

Kem Meyer has a great post this week where she asks, "Are you promising more than you can deliver?"

Many time churches build up a program or event to be something it’s not. We promise some sort of life change or radical experience, but in the end it’s nothing all that special.

Here are some questions Kem says you can ask to see if you’re really being honest with yourself:

• What are you "putting out there" that you should really cut?
• What expectations are you setting that are unrealistic and out...

There have been plenty of links floating around the internet advertising a job opening at Fairhaven Church for the Director of Communications. This video is attached to the job description and I think it’s really well done. It’s compelling. It shows a team who’s passionate about what they do and know where they need to be going next. Plus they make the case, very simply, for why they need someone to manage communications.

The video starts out listing some of the church’s accomplishments....

The airways are full of commercials for the new Via instant coffee from Starbucks. The coffee giant is challenging people to see if they can taste the difference between its traditional in-store, fresh roasted coffee and the new instant stuff.

As a self admitted coffee snob, I’ve resisted Via thus far, but I’ve been curiously watching Starbucks. Earlier this year, the company decided to rebrand itself in hopes of reviving slumping sales. It was a back to basics campaign supposedly focusing on...