Direct Mail

As the new year closes in, I’ve been thinking about what you could (and should) do in 2011 to help your church focus on a clear vision and communicate more effectively.  Here are my top five thoughts:

Stop investing in the yellow pages.  I know churches that spend thousands of dollars on yellow page ads, but refuse to invest in a good website.  The yellow pages (printed on paper) are dead.  Some phone companies aren’t even printing them anymore.  It’s good to be listed, but you don’t need an ad...

Kem Meyer wrote something fantastic on her blog this week.

"Tools don’t try to tell the whole story. They are a piece of a story. When we try to tell the whole story with a micro piece (Web page, design, technology, etc.) we horde control and fall in love with our own creation. This is a communication dead end."

Too often we try to pack in too much information into one piece of communication.  I really think the root of it comes down to not taking the time to be thoughtful about selecting the...