Marketing

I've been doing some internal marketing here at the Church Juice international headquarters. I've labeled all of my Lean Cuisine lunches with a little Church Juice propaganda. Nice, huh? It may be ugly, but my co-workers here at ReFrame Media have been talking about it. Mainly our web guy Marc and our e-marketer Todd. Since it's the website URL, they feel entitled to eat some of these frozen delicacies. Hmm...now that I think about it, maybe this wasn't the best idea. And I'm...

The airways are full of commercials for the new Via instant coffee from Starbucks. The coffee giant is challenging people to see if they can taste the difference between its traditional in-store, fresh roasted coffee and the new instant stuff.

As a self admitted coffee snob, I’ve resisted Via thus far, but I’ve been curiously watching Starbucks. Earlier this year, the company decided to rebrand itself in hopes of reviving slumping sales. It was a back to basics campaign supposedly focusing on...