Case Studies
Case Study: The Church Juice Branding Process
We spent a long time developing Church Juice. From fine tuning our vision to creating the branding, we took intentional steps and made strategic decisions that formed what Church Juice looks like today. Since we want everything we do to be an educational opportunity for you, we've published...
White Papers
Blog Posts
Stealing Logos
My wife noticed it right away. There it sat. Right near the front door of a church we visited. A bright yellow brochure with the big heading “Just Try It” positioned above…the trademarked Nike logo. Like a scene from a church-communications action film where a bomb was armed to blow, we...
Throw Away Moments
At the beginning of every flight, the crew takes a few minutes to give safety instructions. For most of us, it’s a throw away moment. We’ve flown enough that we already know how to buckle those tricky airplane safety belts and understand that our seat will float if the plane goes crashing into...
The Benefits of Good Design Go Beyond Something Looking Cool
Sometimes when it comes to design, we make decisions based on wanting something to look cool. In fact many times we may judge design solely on it looking good without taking into effect how it communicates something or how it can better help our organizations connect with people. Fast Co....
Are You A Welcoming Church? [Edmonton DOE Notes]
Thanks to everyone who came to our workshop about being a welcoming church at the Edmonton Day of Encouragement. I appreciate your interaction and great questions. A few of you asked for a copy of the presentation, so here it is.
Also, here's the welcome video example from the...
