Case Studies
Case Study: The Church Juice Branding Process
We spent a long time developing Church Juice. From fine tuning our vision to creating the branding, we took intentional steps and made strategic decisions that formed what Church Juice looks like today. Since we want everything we do to be an educational opportunity for you, we've published...
White Papers
Blog Posts
Church Websites: Catering to Visitors
Visiting your website should feel like stepping onto your church’s property. This is especially true when you’re thinking about catering to a first time visitor. It’s been said by many folks, including myself, that your church’s website is your new front door. So here are a few things you can...
Brand at the Moment
There’s a grocery chain with stores near my house and work that I’ve boycotted on and off for the last several years. It has nothing to do with their politics, prices or selection. Instead it all comes down to customer service. I’m reminded of a concept I first learned about from Phil Cooke...
American Airlines and Intentional Rebranding
There are always going to people who don’t like what you’ve done when announcing a rebranding or your organization. That’s where American Airlines finds itself now. After 40 years of using the same branding, the legacy carrier recently revealed a new logo, plane livery and other identity...
Changing Logos & Branding Consistency
Over the last couple of weeks, I spent nearly 40 hours traveling more than 20,000 miles on eight different United Airlines planes as I embarked on an Australian adventure. It was an awesome trip. Along the way, I noticed that United finds itself in the middle of branding mess nearly two years...
