Case Studies
Case Study: The Church Juice Branding Process
We spent a long time developing Church Juice. From fine tuning our vision to creating the branding, we took intentional steps and made strategic decisions that formed what Church Juice looks like today. Since we want everything we do to be an educational opportunity for you, we've published...
Case Study: ECRC Fun Fest
Elmhurst Christian Reformed Church in Elmhurst, IL, was transitioning to a new building in a new neighborhood. As an outreach initiative, the church wanted to invite people to not only see the new building, but to learn more about the church. ECRC hosted a week of events including ribbon cutting...
White Papers
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Blog Posts
The Good and Bad of Stock Photography
There’s plenty of discussion about stock photography. Love it or hate it, searching for the right pictures and spending money for them is a part of most designers’ lives. Whether we’re amateurs or pros in putting together pieces for our communication materials, we need to think about why we’re...
Thoughts on Graphic Design
Talking about graphic design is a tough topic; different people have different opinions in what they like. We each see things online or in print that give us a ‘wow’ moment. We’re amazed by what we see. We wish we could design something like that. Yet, the things I admire might be far less...
Stealing Logos
My wife noticed it right away. There it sat. Right near the front door of a church we visited. A bright yellow brochure with the big heading “Just Try It” positioned above…the trademarked Nike logo. Like a scene from a church-communications action film where a bomb was armed to blow, we...
The Benefits of Good Design Go Beyond Something Looking Cool
Sometimes when it comes to design, we make decisions based on wanting something to look cool. In fact many times we may judge design solely on it looking good without taking into effect how it communicates something or how it can better help our organizations connect with people. Fast Co....
