Case Studies
Case Study: ECRC Fun Fest
Elmhurst Christian Reformed Church in Elmhurst, IL, was transitioning to a new building in a new neighborhood. As an outreach initiative, the church wanted to invite people to not only see the new building, but to learn more about the church. ECRC hosted a week of events including ribbon cutting...
White Papers
Blog Posts
Domino’s Pizza and Truth in Advertising
The Chicago Tribune recently ran an article talking about the success of Domino’s recent “turnaround” ad campaign. For months, the pizza chain ran ads featuring real life critiques of its pies. Things like the crust tasted like cardboard and it had an overall processed flavor. That led to an...
