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Your People
Your people make a difference. Pastors, staff, volunteers and your entire congregation represent your church in the community. The words they say and the way they act communicate something about who you are as an organization. When others interact with them, they are forming an opinion about your...
Church Websites: Catering to Visitors
Visiting your website should feel like stepping onto your church’s property. This is especially true when you’re thinking about catering to a first time visitor. It’s been said by many folks, including myself, that your church’s website is your new front door. So here are a few things you can...
Brand at the Moment
There’s a grocery chain with stores near my house and work that I’ve boycotted on and off for the last several years. It has nothing to do with their politics, prices or selection. Instead it all comes down to customer service. I’m reminded of a concept I first learned about from Phil Cooke...
Personal Preferences
My dad and I shop in different ways. While we’re both Apple kind of guys, where we buy those slick looking devices differs. You see, even though we live in different states, we share something about our locations. For both of us Best Buy is the closest electrics retailer and the nearest Apple...
