As a church communicator, keeping up with the latest trends and strategies in social media might not be at the top of your to-do list. But we all know social media is necessary if you want to create a consistent brand that connects with your community. With over one billion monthly active users, Instagram has become one of the most influential social media platforms for ministries to connect with their congregation, neighboring community, and larger audience.
Creating an effective Instagram marketing strategy that resonates with your target audience can be challenging, especially if you’re unsure where to start. To help, we’ve compiled a list of some of the best churches and ministries on Instagram to follow for inspiration. Each ministry integrates visuals, videos (Reels), and engages with their audience to create an impactful experience for their followers.
If you want to hear more about Instagram and how to incorporate short-form videos into your church marketing strategy, check out Episode 74 of the Church Juice podcast! But for now, check out these churches and ministries on Instagram:
Church of the Highlands
Church of the Highlands uses a good mix of carousels, video Reels, still images of their people, and graphics for ministries and events to engage people with what's happening at their various locations.
Social Dallas
Social Dallas is a church in the Dallas, Texas area. Their Instagram is full of photo recaps, Reels of their services, and excitement-building posts. By the way, check out the posts around their recent Easter Sunday service at the Winspear Opera House!
PULSE
Pulse is a movement of young adults running after God’s heart for this generation, impacting more than 250,000 people each year. Their posts highlight talks and involve many of the students they serve and lead.
Rock Church
Rock Church in San Diego, California focuses a lot of their Instagram feed on sharing photos of its people, including video Reels that highlight volunteers, staff, and events.
The Father's House OC
The Father's House intentionally rotates their Instagram posts between Reels and photos (often carousels) that recap recent sermons, events, and people.
Church Juice
You probably already know about Church Juice (since you're here), but as a church leader, Church Juice's Instagram account is a must-follow. Highlighting articles, podcast episodes, and featuring how-tos, your feed will always be filled with creative inspiration to help you energize your church's communications.
Eagle Brook Church
Like the other churches and ministries on this list, Eagle Brook Church uses a great mix of photos and videos. But Eagle Brook stands out because of their testimony videos—often sharing someone's story of life change and how God is at work in their lives.
Faith Community Baptist Church
Faith Community Baptist Church in Singapore does an excellent job with Reels. They use Reels to highlight events—often recapping recent services and events.
Brandi Jones
Brandi offers great advice for churches that want to focus their communication efforts on social media. With a mix of text-based graphics, Reels, and more, she's always offering great tips and advice for church communicators.
Editor's Note: Brandi's Instagram account was added to this list by the editor.
Hopefully each of these Instagram accounts will offer some great inspiration and ideas for your church's social media and marketing strategies. Instagram (and other social media platforms) is a great tool to help your church stay connected with your people throughout the week. Especially as church attendance patterns shift toward people attending less-often, staying connected and engaging with people throughout each week is critical. How do you stay connected to your congregation? We'd love to hear how you connect with people, and how you use Instagram in your church communications.
