Impactful Social Media for Church: A Comprehensive Guide for Communicators
Are you looking for ways to make the most of your church’s social media? An effective and impactful presence on social media can be a great way to connect with your congregation, tell stories from your ministry, increase engagement in activities, and stay connected with your community in today’s digital world. But if you don’t have much experience using social media for churches, getting started can seem intimidating — which is why we’ve created this comprehensive guide! Below, you’ll find tips, tools, and resources to help you build an engaging online church presence that resonates with members of your current flock and new visitors who may be exploring to learn more about your church.
Social Media Fundamentals for Church Communicators
Social media is essential to your church’s communication strategy. It’s something that cannot be ignored. Social media is a great way to connect with your members, regular attenders, and even new folks where they are already hanging out. Whether you’re just getting started in social media or have been at it for awhile, here are three tips to ensure you avoid common mistakes and flourish on social media.
Even without that budget of the megachurch or multinational corporation, you really only need the answers to four basic questions about how your church will communicate on social media.
Many churches use their social media only for posting updates about worship services, or as a bulletin board of events. Yes, you must let people know how to watch your online services or to join you on your campus for worship. But if that is the sole purpose of your Facebook Page, you are missing an excellent opportunity to reach people that very much need connection, encouragement, and hope.
Building Community Through Your Church's Social Media
Instagram is a highly-visual platform, focusing primarily in on video and images. Is it possible to use a tool like Instagram to build community among your church? In this episode of the Church Juice podcast, we talk with Danielle from Churchfluence about Instagram and church community.
Churches need to think about the platforms they use, when they post, and the content they post in order to engage young people on social media.
Building Your Church Marketing Strategy for Social Media
Here’s a guide to help you determine the best way to reach people on social media. It’s important to annually evaluate which platforms are working best for you and how you can change your social media strategy to accommodate changing trends.
In the 21st century, social media plays a vital role in how your church interacts with the congregation and community. Our Social Media Guide For Churches can help your church navigate the social media waters.
This is a free customizable spreadsheet in Google Sheets to help you create a content calendar for your church's communications.
If you need a basic spreadsheet to help you plan out your social media posts, use this free template from Google Sheets!