Who? A guide to help you identify your target audience

Marketing and communication is all about connecting with a person.

But how do you connect with someone if you know nothing about them? How do you communicate (or connect) with your church congregation or the surrounding community if you don’t know them? Maybe you have assumptions (most of us do) about who makes up our audience. But this guide is designed to help you look at the data available to you and use that information to know your audience better.

In this free workbook, you'll:

• Gather data from various sources
• Learn to interpret the data
• Find common trends and groups
• Connect the data to your church's vision and values
• Discover what gives your church its unique character
• Identify opportunities to connect to your community

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